When it matters, use a professional writer. They know how to get to the heart of your ideas and present them in ways that attract attention and win business.

Writing is a skill – a learned craft improved by years of experience.  Even the most talented of writers who produce great works of literary art have usually studied the craft.

Inexperienced writers save money at their own expense – something they cannot recognise until the effects of their writing have been seen.

Professionally written well-ordered and properly proofed copywriting, website copy, features, brochures, profiles and other writing stand out. Poor spelling, syntax, and grammar often undermine a reader’s interest before they’ve read the entire document. It suggests carelessness and colours the reader’s prospective interest in utilising your service.

A good writer will immediately engage and then retain the reader’s interest for the full length of the document, be it a letter or a book.

Keeping a reader’s attention starts with a well-crafted opening which engages their curiosity. Once they’re curious, bump-free reading holds them. Refining the sequence of ideas, and transitions between ideas, to create a logical flow is an essential part of good writing. The reader shouldn’t be interrupted by an awkward comma or a misspelled word. Each little bump distracts attention and increases the risk of losing the reader before your message is complete.

A good writer constantly refers back to the purpose of the writing so that anything irrelevant to that purpose is simply cut out, leaving the document clear to the eye and accessible to the reader’s inner ear.

Paying for quality writing is not an issue of cost, but one of valuable benefit to the purchaser.