Today copywriting is thought of as the art of selling a product or service by the use of text alone. That text has to do one of two things: convert the viewer from a reader to an enquirer (at which point it becomes your job to sell); or convert the reader from curiosity, to pushing the Buy Now button.
Purchasing copy is the most important choice you’ll make when setting up your website, or looking for a smart business/personal profile, or advertorial, indeed, any type of copy.
I offer:
- 23+ years experience in print advertising sales
- I understand what it takes to hook a look
- 33 years experience as a writer with a savvy, imaginative style
- The firing up of buyer imaginations
- Your concepts translated into dollars, hits, likes
- Good grammar, spelling and syntax
- A heap of ideas
Copywriting is about more than just sales. It’s about connection, and maintaining connection, and that can be done with good copy in lots of ways. For instance:
Copy/writing is a skill. It is a learned craft improved by years of experience. Use my experience; and imagination.
Talk your concepts over with me, and get great copy.